Sun Song / The Monkeys, Sydney
A sound that plays at the beach to remind people to reapply sunblock. Particularly attractive to porcelain white people like me.
Nike Chalkbot / Wieden & Kennedy Portland
Messages of hope for Cancer sufferers, printed on the road for cyclists to see during the Tour De France. Armstrong is probably a drugs cheat, but his fight with testicular cancer still has resonance.
Puma Social / Droga5 NY
Anti “win at all costs” advertising, beautifully written and shot. A great ad, but a brilliant strategy.
Skittles Touch the Rainbow / BBDO Toronto
How to resurrect a campaign that was starting to jump the shark. Takes the piss out of “interactivity” but is probably the best example of it today.
New Old Spice Guy Fabio / Wieden & Kennedy Portland
Another good way to breathe new, beautifully scented life into a tiring campaign. This ad in particular just makes me envious.
Jay – Z/Swiss Beatz – On to the next one / dir: Sam Brown
On the basis that a music video is basically an ad for a musician, this is right up there. Sam Brown is without doubt the best clip director around right now. Beautiful imagery, menace, controversy.
Arcade Fire – Wilderness Downtown / dir: Chris Milk
Actually an ad – a Google Chrome experiment. Great blurring of lines, and a wonderful unity of technology and emotion. Will no doubt be clunky in a year or two but of it’s time, brilliant.
http://www.thewildernessdowntown.com/
VW Fun Theory / DDB Stockholm
Brand values, positively expressed, practically embodied.
VW Darth Vader / Deutsch LA
Just when you though Star Wars gets wheeled out a little too easily, comes a brilliantly directed spot. 44 million YouTube hits can’t be wrong.
Canal+ Bear / BETC Paris
Funny. Predictable in places but a nice, perfect little reveal at the end. The soundtrack almost ruins it, but I’d proudly put it on my reel.
BONUS AD
Canal+ Wardrobe / BETC Paris
Probably the best TVC in the last three years. There, I said it.
